Meet The Founder
About
David George got his start in marketing as an intern at multinational mass media and entertainment conglomerate Paramount (formerly known as ViacomCBS), moving on to work with leading global brands in fashion (Gap) and kid's toys and entertainment (Mattel)– developing digital strategy and creator-first influencer marketing programs that connect brand stories to the world.
Inspiration
Growing up as a young black boy in Dorchester, Massachusetts David was fortunate to find a safe space at the OrigiNation Cultural Arts Center. OrigiNation is a 501(c)(3) non-profit organization that produces innovative and dynamic performing arts programs which motivate, challenge, and inspire youth to be the best they can be. Being in an environment that cultivated self-esteem taught David the importance of programs that encourage kids to write down their dreams, say them out loud, and be exposed to resources and opportunities that help bring them to life.
Mission
Extremely fascinated by the role technology, popular culture, and storytelling play in the way we connect with different audiences today– David is most committed to collaborating with ethical brands and creating experiences that contribute to the inclusivity, empowerment, and leadership development of the next generation of multicultural leaders.